Global Lingerie Market Is Driven By Changing Attitude Of Women Towards Self-Presentation

Global Lingerie Market is expected to reach $62 billion by 2024 from $38 Billion in 2016, growing at a CAGR of 6.4% from 2016 to 2024. By geography, Asia Pacific and Rest of the World (RoW) are expected to grow at a CAGR of 7.2% and 6.5%, respectively, during the forecast period.

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Increase in disposable income and changing attitude towards self-presentation, rapidly spreading of mall culture in emerging economies are the major driving factors of global lingerie market. Furthermore, increasing e-commerce and high participation of women in sports also support the growth of this market.

The global lingerie market is segmented into product type, distribution channel and geography. Product type segment comprises knickers & panties, bra, loungewear, shapewear and others. Bra and knickers & panties held for the highest market share in 2016. Moreover, distribution channel includes online stores and storefront. Online stores accounted the largest market share in 2016, driven by convenience of return policy, wide range of designs, and availability of discounts, offers & coupons.

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North America, Europe, Asia-Pacific and Rest of the World (RoW) are included in the global lingerie market. Asia Pacific is expected to grow at a fastest CAGR from 2016 to 2024. The growth is attributed to increasing disposable income, and more number of women in workforce & sports. Europe region held for the highest market share in the year 2016.

The major players in global lingerie market include Marks and Spencer, L Brands Inc., Jockey International Inc., Ann Summers, LVMH, Hanes International, MAS Holdings Limited, PVH Corporation, Groupe Chantelle, and Victoria Secret, among others.

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Scope of Lingerie Market

Product Segments

• Bra
• Knickers & Panties
• Loungewear
• Shapewear
• Others

Distribution Channel Segments

• Online Stores
• Storefront

Geography Segments

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• U.K.
• France
• Italy
• Others
• Asia-Pacific
• India
• China
• Japan
• Others
• RoW
• South America
• Middle East
• Africa

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